AI Insights · Timothy · October 2024
Top 5 Social Apps on Android in El Salvador, Q3 2024
Explore the performance trends of the top social apps on Android in El Salvador during the third quarter of 2024, with insights on downloads, revenue, and active users.
In the third quarter of 2024, the performance of the top social apps on the Android platform in El Salvador showcased varying trends across downloads, revenue, and active users. According to data from Sensor Tower, these insights provide a glimpse into the digital landscape of the region.
TikTok from TikTok Pte. Ltd. saw its weekly revenue fluctuate throughout the quarter, peaking at approximately $10.4K in early September. The app's weekly downloads experienced a downward trend, starting at around 39.5K in July and dropping to about 21.8K by the end of September. Despite this, TikTok maintained a robust user base with weekly active users ranging between 753K and 768K.
Facebook, developed by Meta Platforms, Inc., displayed a gradual increase in weekly revenue, reaching $382 by the end of September. While downloads decreased from 18K in early July to 14.7K in late September, the app's weekly active users consistently exceeded 2.3M, showcasing its strong presence in the region.
TikTok Lite - Save Data experienced minimal revenue, with modest fluctuations peaking at $49 in early September. The app's downloads showed a steady rise, particularly in the last week of September, reaching 20.7K. Weekly active users also saw an increase, with numbers climbing from 281K in July to over 313K by the end of the quarter.
Instagram reported a peak revenue of $328 in mid-August, with a general upward trend observed throughout the quarter. Downloads experienced a decline, moving from 16.7K in early July to 15.6K by the end of September. However, Instagram maintained a strong engagement with weekly active users consistently around 1.8M.
Facebook Lite saw consistent download numbers, fluctuating slightly but generally maintaining figures around 11K. The app's active users remained stable, with weekly active users hovering around 470K to 500K throughout the quarter.
These insights, sourced from Sensor Tower, underline the dynamic nature of the social app market in El Salvador, reflecting diverse user engagement and revenue patterns across different platforms. For more detailed analytics and insights, Sensor Tower offers comprehensive data on app performance.
